Lead generation for real estate agents and brokers

Generating leads is a key aspect of being a real estate agent and a broker, but with the myriad of technologies available out there, it may be challenging to choose what to include into your lead generation strategy. Having an effective lead generation strategy is also important for dealing with the inherent unpredictability of the real estate industry because you’ll be able to maintain a healthy number of leads and make sales even during economic downturns. 

Here are some top lead generation tips that real estate agents and brokers can use to increase their sales:

Social media is king

Social media is a key aspect of any successful marketing plan. Popular platforms that every real estate agent and broker should have a presence on are LinkedIn, Twitter, Instagram, and Facebook. Recently, TikTok has also become a great platform for realtors and brokers, allowing them to share interesting facts and even short, engaging videos.

Linkedin is best for professional networking and building authority in your field, but you can build brand awareness and use ads to target your ideal audience on Twitter, Facebook and Instagram too. On Facebook and Instagram, the custom audience feature is key when using targeted ads. You can also create a group on Facebook to discuss real estate matters and generate leads. Be sure to post visually appealing content on Instagram to capture people’s interest.

Build networks in your local community

Forming mutually beneficial partnerships with businesses in your area is a good way to boost your lead generation efforts. Consider collaborating with insurance companies, staging experts, cleaning companies, lenders, and even bakeries. Not only will this help you when you’re trying to close a sale, but it will expand your network and prompt people to recommend you.

Traditional media is still effective

Even though the internet is an important aspect of lead generation, it doesn’t mean you should neglect traditional media. Traditional media like print ads and billboards can be a great way to attract potential clients’ attention. You can also add some humor to your ad to stand out and be memorable.

Incorporate videos into your online marketing strategy

Did you know videos are the world’s most consumed form of digital media? Additionally, the National Association of Realtors (NAR) states that 73% of homeowners would rather list with a real estate agent that would create a video for them rather than one that won’t. Videos also attract up to three times as much web traffic, which illustrates the importance of video marketing. Besides listing videos, you can incorporate testimonials, realtor profiles, Q&As, and how-to videos into your online marketing strategy too. 

Make sure your website is visually appealing and mobile optimized 

Your website is your ‘home’ on the internet. Even though you might have a page on your brokerage’s site, having your own website is important. It allows you to build a web presence, increase brand awareness, and share client testimonials and listing videos. Should you leave your current real estate company, you’ll still have a track record of all the homes you’ve sold on your personal website.

Make sure your website is optimized for mobile and add a blog section and a newsletter sign up so that you can create a database of emails which you can use to engage your audience through weekly newsletters.

Using the information above, you can increase your lead generation efforts to boost the number of sales you make. If you need help, please don’t hesitate to reach out to us at info@coates-communications.com



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