If you’re a business owner or entrepreneur, chances are you’ve heard that you should be on Instagram. However, what you may not know is why. In this blog post, we’ll explore some of the reasons why your business needs to be on Instagram and how you can start using this powerful platform to drive results.
Reach a massive audience with minimal effort
According to Statista, there are over 2 billion monthly active users on Instagram as of December 2021. That number is constantly growing. This presents a massive opportunity for businesses that are looking to reach a wide audience with minimal effort.
Build trust and credibility
When it comes to making a purchase, 87% of consumers said they place high importance on reviews when making a purchasing decision (Spectrio). What better way to build trust and credibility with potential customers than by showcasing happy customer testimonials and before-and-after photos on Instagram? When done right, customer testimonials and before-and-after photos can be very persuasive in winning over new customers.
Increase brand awareness
As we mentioned before, with over 2 billion monthly active users, Instagram presents a huge opportunity for businesses to increase brand awareness. When people see your products or services being used by others in a positive light, it can lead them to develop a positive association with your brand.
Drive traffic to your website
While the primary focus of Instagram is not to drive traffic to your website, there are ways you can use the platform to do just that. By including links to your website in your profile bio and linking to specific blog posts or product pages in your captions, you can direct traffic from Instagram to your website with relative ease.
As a business owner or entrepreneur, it’s important that you have a strong presence on Instagram. This platform provides an incredible opportunity to reach a wide audience with minimal effort, build trust and credibility with potential customers, increase brand awareness, and even drive traffic to your website. So what are you waiting for? Start using Instagram today! Need help? Sign up for our Instagram masterclass here.